About WiT Middle East 2020

Ask anyone what’s the one word that will define Middle East travel 2020 and beyond and the answer is clearly “Saudi”. Already the outbound powerhouse of the region with its 34m population, the opening of the Kingdom of Saudi Arabia to leisure tourism has marked it squarely as the key driver of change.


The Saudi government has set a target of attracting 100m annual visits by 2030 (the current number is 40m) and all eyes are how it will face up and scale up to that future in terms of infrastructure development, marketing efforts and social changes.


Another key word is “Expo 2020 Dubai”, which aims to position this amazing city squarely as a city of and for the future. Authorities have set an ambitious target of 25 million visits for the six-month event (October 20, 2020-April 10, 2021), with more than 70pc projected to come from outside the UAE, the largest proportion of international visitors in the 168-year history of world expos.


Yet another key word is “digital”, which is at the heart of WiT. The migration of travellers from offline to online continues unabated, with high mobile adoption rates fueling the surge.


According to major online travel brands in the region, more than 70% of people in the MENA region already book their flight and hotel using smartphones.


There are other trends driving change in the Middle East market of course – more hotels being built, more airports stepping up their efforts to woo more airlines, more low cost airlines adding capacity, more destinations from Abu Dhabi to Turkey and Egypt stepping up promotions …


One thing is for sure, the new decade will bring about even more change and you need to be there to be part of it.

Why you need to attend WiT Middle East

WiT Middle East 2020 will offer a bird’s eye view of the big trends, opportunities and challenges sweeping across the region.


Along with big picture inspiration, WiT Middle East will deliver grounded insights and data to give you a clear view of the future and how your business can thrive within it.


It will bring together a cast of global speakers and local experts in a format designed to bring out the best in learning and sharing of knowledge, ideas and best practices.


WiT Middle East 2019 attracted approximately 200 international delegates from 17 countries. Here are some comments from attendees last year:


“Great to see WIT back in MENA, it is such a different market since you were last here. For me it was seeing and getting some of the forerunners together just purely on the online space and seeing just how much this market has developed over the past 5 years.”


“I enjoyed the format of the conference- very informal yet highly informative.”


“The perfect execution.”


“The mixing-up of the verticals and players in the industry was good.”

About WiT

WiT is Asia’s leading digital travel media and events platform with content focused around how technology is changing travel and behaviour in the world’s fastest growing market. Its signature conference in Singapore, launched in 2005, attracts more than 500 travel industry professionals from around the world.


WiT is a wholly-owned subsidiary of Northstar Travel Group, the leading B2B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, business and sports, meetings, incentives and travel technology.