Skip to main content
Event Update:
WiT Phocuswright Middle East 2026 has been rescheduled to June 15, 2026 and relocated to Barcelona, Spain.

Programme

The Next 20: Game On – When The Ground Shifts
15 June 2026 | Palau de Congressos de Catalunya, Barcelona, Spain
Programme
09:00 - 10:00
Checking In & Networking

The conversations start here. Join fellow leaders, founders and operators as the industry gathers to reconnect, exchange perspectives and take the pulse of the moment – ahead of a day focused on what’s next.

10:00 - 10:15
The Next 20: Game On – When the Ground Shifts

Up until late February, the Middle East looked unstoppable – a region where aviation scaled, capital flowed, digital accelerated and ambition knew few limits. Then, almost overnight, the ground shifted.

 

Today is about the present as well as the future. It’s about getting the most current updates from those on the ground. It’s about seeing and understanding the region through the lens of industry professionals. And it’s about putting the spotlight on trends and issues that still matter in one of the world’s most dynamic travel markets.

 

Because if history has taught us anything, travel does not retreat – it recalibrates.

 

Speakers:
The Next 20: Game On – When the Ground Shifts image
Pete Comeau
Managing Director
Phocuswright
The Next 20: Game On – When the Ground Shifts image
Yeoh Siew Hoon
Founder
WiT (Web in Travel)
10:15 - 10:25
The Reset: What Just Happened – By The Numbers

A look at the impact to date on the Middle East travel market and the global travel implications from the conflict.

Speaker:
The Reset: What Just Happened – By The Numbers image
David Goodger
Managing Director, EMEA
Tourism Economics
10:25 - 10:55
Coffee Chat: Inside the Storm: An OTA on the Frontline

In moments of disruption, it is operators on the ground who see first, react fastest and learn hardest. In this session, one of the region’s leading OTAs shares what the early days of uncertainty actually looked like from inside the system – how demand shifted, where pressure points emerged, and what decisions had to be made in real time. Beyond response, we explore what has changed more fundamentally: how it now thinks about risk, resilience and the future shape of business in a region that remains full of promise, even amid uncertainty.

 

Moderator:

Yeoh Siew Hoon

Yeoh Siew Hoon
Founder
WiT (Web in Travel)
Speakers:
Coffee Chat: Inside the Storm: An OTA on the Frontline image
Ross Veitch
CEO & Co-founder
Wego
10:55 - 11:25
From Afar: How Global Platforms Are Reassessing the Middle East

From the outside, the Middle East has long been seen as one of travel’s most promising growth arenas – a region where ambition, investment and connectivity converge. But how does that view change when uncertainty enters the picture? Global platforms reflect on how they are recalibrating their strategies, reassessing risk, and rethinking product, partnerships and positioning for the region. Is this a pause, a pivot — or simply part of a longer cycle of growth?

 

Moderator:

Pete Comeau

Pete Comeau
Managing Director
Phocuswright
Speakers:
From Afar: How Global Platforms Are Reassessing the Middle East image
Alberto Yates
Regional Director, Southern Europe,
Middle East & Africa
Booking.com
From Afar: How Global Platforms Are Reassessing the Middle East image
Boon Sian Chai
Managing Director & Vice President,
International Markets
Trip.com Group
From Afar: How Global Platforms Are Reassessing the Middle East image
Kevin Mauffrey
Vice President, Hotel Market
Partnerships EMEA
Expedia Group
11:25 - 11:40
State of Market

Beneath the headlines and noise, the data tells a more nuanced story. In this session, fresh demand-side insights meet behavioural analysis to reveal what is really happening across the Middle East travel landscape – where growth is holding, where friction is emerging, and how travellers themselves are adapting.

 

Speakers:
State of Market image
Pete Comeau
Managing Director
Phocuswright
State of Market image
Virendra Jain
CEO
VIDEC
11:40 - 12:00
Coffee Chat: The Next 20: Building The Future Of Luxury Hospitality

Luxury is being redefined in real time – shaped by shifting traveller expectations, lifestyle-led brands and destinations competing on experience rather than excess. In this fireside conversation, Carolyn Turnbull shares the vision behind Nammos Hotels & Resorts and what it takes to translate cultural energy, design and exclusivity into a global hospitality platform. From the rise of experiential luxury to the growing influence of the Middle East, we explore how the next two decades of high-end travel will be built – and who will win.

 

Interviewer:

Yeoh Siew Hoon

Yeoh Siew Hoon
Founder
WiT (Web in Travel)
Speaker:
Coffee Chat: The Next 20: Building The Future Of Luxury Hospitality image
Carolyn Turnbull
CEO
Nammos Hotels & Resorts
12:00 - 13:00
Lunch
13:00 - 13:10
Travel Hack 2045: Bold Ideas for the Future

Game on. Audience-driven, fast-paced and imaginative, this interactive session invites delegates to vote on the best bold ideas for travel in 2045. The future, crowdsourced.

13:10 - 13:30
Coffee Chat: From Points to Platforms: When The Ground Shifts in Loyalty

Loyalty in travel is undergoing a quiet reinvention. What was once a points-based reward system is fast becoming a powerful engine for growth, data and customer connection. At Accor, this shift is playing out through ALL – Accor Live Limitless, where loyalty is no longer just about repeat stays, but about shaping how travellers engage across a wider ecosystem of experiences, partners and payments. In this coffee chat, learn how loyalty is evolving into a platform – one that blends personalisation, technology and human touch – and what it takes to stay relevant as AI begins to reshape how travellers discover, decide and book.

 

Interviewer:

Mitra Sorrells

Mitra Sorrells
Senior Vice President, Content
Phocuswright
Speaker:
Coffee Chat: From Points to Platforms: When The Ground Shifts in Loyalty image
Mehdi Hemici
Chief Loyalty & E-Commerce Officer
Accor
13:30 - 14:00
The Experience Surge: Room For Play

As travellers shift from “where to go” to “what to do”, the experience economy takes centre stage and in this $400B space, there’s lots of room to play, whether you are chasing scale, sustainability or soul. What makes an experience discoverable, bookable and unforgettable? We look at those who are doubling down in this sector, and the trends playing out in the MENA region.

 

Moderator:

Rod Cuthbert

Rod Cuthbert
Board Member, Tourism Tasmania / Founder,
former CEO & Chairman, Viator Inc.
Speakers:
The Experience Surge: Room For Play image
Chan Chee Chong
CEO & Co-founder
GlobalTix
The Experience Surge: Room For Play image
Ola Strand Andersen
CFO
BeMyGuest
The Experience Surge: Room For Play image
Leyla El Guermai
Founder & CEO
Rafinya
14:00 - 14:10
Who Owns the Wallet? Payments, Power and Trust in the Next 20?

The wallet is where control lives. As payments become seamless, embedded and increasingly invisible, the real question is no longer how travellers pay – but who owns the relationship behind the transaction.

 

In this session, we explore the shifting dynamics of payments in travel – from friction to flow, from checkout to ecosystem – and what it means for power, trust and value creation in the next 20.

 

Speakers:
Who Owns the Wallet? Payments, Power and Trust in the Next 20? image
Ruta Greenslade
Director of Partnerships, B2B Travel
Visa
14:10 - 14:40
Founders & Futures: Global Startup Showcase

A fast-moving showcase of standout startups and Global Startup Pitch finalists – spotlighting ideas shaping the future of travel.

 

Moderator:

Pete Comeau

Pete Comeau
Managing Director
Phocuswright
Speakers:
Founders & Futures: Global Startup Showcase image
Angelica Handover
Co-founder
SocialSeal
Founders & Futures: Global Startup Showcase image
Marius Nigond
Founder
iWander
Founders & Futures: Global Startup Showcase image
Shlomi Beer
Co-founder & CEO
ImpersonAlly
Founders & Futures: Global Startup Showcase image
Roger Sharp
Chair – Technology Queenstown,
North Ridge Partners, Web Travel Group
14:40 - 15:10
Coffee Break
15:10 - 15:30
Coffee Chat: An Almosafer Lens on Saudi

What’s happening on the ground in Saudi? Well, there’s no better lens with which to view the shift than through the biggest travel company in the kingdom. We get a first hand perspective on the shifting market dynamics, from domestic to outbound as well as inbound, in this session.

 

Interviewer:

Yeoh Siew Hoon

Yeoh Siew Hoon
Founder
WiT (Web in Travel)
Speaker:
Coffee Chat: An Almosafer Lens on Saudi image
Muzzammil Ahussain
CEO
Almosafer Travel & Tourism Co.
15:30 - 15:40
Spotlight On Aviation

When disruption hits, aviation feels it first and absorbs it most visibly. We step back to examine how recent events have reshaped global air connectivity, through both data and lived experience. From network shifts to capacity decisions, from operational resilience to strategic recalibration, what has this moment revealed about the true role aviation plays in holding the system together?

 

Because if one thing has become clear, it is this: the Middle East is not just part of the global network – it is one of its critical connectors.

 

Speaker:
Spotlight On Aviation image
Gemma Timmons
Director of Operations & Chief of Staff
OAG
15:40 - 16:00
Coffee Chat: Game On: Building for the Shift in Experiences

What began as desert safaris has grown into something far more expansive: luxury camps, immersive cultural experiences, heritage restaurants, and a full hospitality offering spanning multiple markets across the region. At the heart of this journey is a single conviction that Emirati traditions deserve to be brought to life with authenticity, warmth, and deep respect for the place. Through OceanAir, Al Marmoom, and Al Khaymah Group, Essam and his team have made that conviction a reality. Today, he joins us to share the story behind that work and his vision for the next chapter of cultural travel in the region.

Interviewer:

Yeoh Siew Hoon

Yeoh Siew Hoon
Founder
WiT (Web in Travel)
Speaker:
Coffee Chat: Game On: Building for the Shift in Experiences image
Essam Al Salah
Founder & CEO
OceanAir
16:00 - 16:05
Open Space
16:05 - 16:25
Coffee Chat: Azerbaijan’s Tourism Moment

Azerbaijan has long been a crossroads – of empires, cultures and trade routes. Now it is becoming a crossroads for travellers. With tourism growing at 32% year-on-year and a bold ambition to remake its economy beyond oil, the country is one of the most compelling destination stories in the world right now.

 

In this session, we delve into what it takes to market a destination the world doesn’t yet fully understand, what a sociologist-turned-destination marketer makes of an industry increasingly driven by algorithms, AI and data, and how destinations can move beyond noise and into meaning.

 

Interviewer:

Yeoh Siew Hoon

Yeoh Siew Hoon
Founder
WiT (Web in Travel)
Speaker:
Coffee Chat: Azerbaijan’s Tourism Moment image
Florian Sengstschmid
CEO
Azerbaijan Tourism Board
16:25 - 16:45
Coffee Chat: Africa: The Next 20 – Leap, Build, Belong

We turn the spotlight onto Africa and find out where the ground is shifting on that vast continent where the population is young, social, mobile, and aspirational. Where are the leaps taking place, what’s being built, what needs to be built, and where are the opportunities for online travel players to start building for the Next 20?

 

Interviewer:

Yeoh Siew Hoon

Yeoh Siew Hoon
Founder
WiT (Web in Travel)
Speaker:
Coffee Chat: Africa: The Next 20 – Leap, Build, Belong image
Stephan Ekbergh
Chairman, Travelstart / Co-founder,
Innovation City Cape Town /
Co-founder, WiT Africa
16:45 - 17:10
Final Bets: What We Now Believe

After a day of perspectives, data and debate, we bring it all together. In this closing session, our speakers distil what they believe matters most – placing their bets not in isolation, but in response to everything we’ve heard and challenged throughout the day. What will truly change? What will endure? And where should leaders lean in — or step back? Because in times like these, clarity is the ultimate advantage.

 

Moderator:

Yeoh Siew Hoon

Yeoh Siew Hoon
Founder
WiT (Web in Travel)
Speakers:
Final Bets: What We Now Believe image
Tania Platt
Global Head, B2B Travel
Visa
Final Bets: What We Now Believe image
Filip Filipov
CEO
OAG
Final Bets: What We Now Believe image
Timothy O’Neil-Dunne
Principal
T2Impact
17:10 - 17:20
The Next Chapter

We began the day with a question – what happens when the ground shifts? We end with something clearer: this is not just a regional story, but a global system being tested. And in that test lies both risk and opportunity. The next chapter is already being written.

Select date to see events.
Programme correct at time of publishing
All times shown are in Central European Time (CET)