WiT Indie was our last physical event of 2020, before you-know-what shut our world down. In 2023, we re-emerge into a new world that has profound impact on the independents and creatives, from hoteliers to tours and activities providers to all sorts of entrepreneurs in travel. New tech, new trends, new travellers have changed the landscape. Whether it be engagement through short form videos, or productivity and content creation with generative AI tools like ChatGPT, or new means of digital marketing and distribution, it is imperative that those who make experiences with love stay on top of their game. Maybe it’s time for a revolution to be led by the indie movement.