With the generational change in technology as well as travellers, how is the world’s leading OTA thinking about a customer experience and platform that scales globally as well as executes locally? What are the challenges of managing the growing “firehose” of customer intent and the splintering of search to design an optimised customer experience and platform in this new age?
Speaker:

Booking.com
As Senior Director of Product at Booking.com, Adrienne Enggist leads the product strategy for a diverse, cross-functional selection of teams charged with making Booking.com the easiest way for travelers to build, manage and experience their trips.
Adrienne joined Booking.com in 2010 as one of the company’s first dedicated product owners and has been an integral figure in growing and developing the consumer product department. Over the years she has helped launch and build teams for a number of consumer-facing product initiatives including email marketing, the Genius loyalty program, Guest Reviews, and the AI Trip Planner.
Adrienne has worked in the airline and online travel industries since 1998, holding a variety of different roles with Icelandair, XL.com, the Avion Group and the Holiday Extras Group. Prior to her career in e-commerce and digital travel, she was a professional chef. Adrienne is originally from the United States and currently lives in Amsterdam with her family.

Booking.com
Behind the changing demographics of Japan and its North Asian neighbours, where are the not-so-obvious opportunities for travel brands when it comes to capturing the outbound travel growth delta? How do you create growth and value in ageing societies? A bird’s eye view from someone with a keen interest in telling the demographic story.
Speaker:

Expedia Group
Michael is leading the team who manage Expedia Group’s lodging inventory across Asia Pacific. In this role, he works with lodging supply partners to maximize their success and potential on the Expedia Group platform and stay ahead of digital innovation. He also works with peers across Expedia Group to create great traveller experiences and be an advocate for the APAC region.
Michael joined Expedia Group in 2015 as Representative Director. In his seven-year tenure with the company, he has built a unique B2B knowledge that can benefit all supply partners as they charter the complexities of the travel ecosystem. Prior to joining Expedia Group, Michael worked at Microsoft where his last role was Director of Corporate Accounts.
Michael holds a degree in Applied Mathematics from M.I.T. He was born in Okinawa (Japan) and raised in the U.S. from the age of 7.

Expedia Group
Every generation needs its builders and value creators. We speak to entrepreneurs who aspire to create value and make an impact in an established industry, and find out how they are breaking down barriers and creating new opportunities for the next generation. In particular, we will ask them how they are specifically targeting youths in Japan to build the next outbound wave.
Buoyed by the inbound rush, investors are rushing to develop new destinations in Japan, to give the growing hordes of travellers a choice from the usual hot spots. We put the spotlight on two ambitious projects – one to transform one of Japan’s oldest ski areas, Myoko Kogen, into an all‑season luxury destination that can rival the likes of Niseko, Aspen and Whistler and the other, Azuma Farm Koiwai, a joint venture between legendary hotelier of Aman fame, Adrian Zecha and JR East.
Speakers:

JR STB Koiwai Development

JR STB Koiwai Development

Patience Capital Group
Ken was GIC Japan’s Country Head, where he looked after Real Estate, Integrated Strategies and Value Add investments. Over his 19 year career with GIC, Ken led the Japan team, building up a core portfolio of real estate assets across office, residential, retail, logistics and hospitality sectors, in addition to assisting GIC with its other investments in equities, private equities and infrastructure. Ken’s vast network in Japan and Asia also helped GIC establish a strong brand name and build up investments in various financial assets across different industries. Ken also sits on the board of directors for Christel Vie Ensemble, is co-chairperson for LIVES Tokyo, and the former ULI Japan Vice Chairman. Ken graduated Order of Troy receiving a BSc in Business from University of Southern California.
Ken was elected as an outside director at the general meeting of shareholders at Keihan Holdings Co.,Ltd.

Patience Capital Group
The future of Northeast Asia travel is online, with Phocuswright predicting that the region will smash through another barrier in online travel bookings by 2026, reaching $30 billion. Its latestNortheast Asia Travel Market Report 2023-2027 cites several forces at play, from new demand as well as demographic and strategic dynamics.
Speaker:

Phocuswright
Ms. Dongre joined Phocuswright in 2014. Coney supports various syndicated, special and custom projects and helps the team in data collation and management. She is adept in travel market sizing and travel trends’ analysis. She is the author or co-author of Phocuswright’s annual reports for different regions, with a focus on the APAC travel market. Coney is a frequent speaker at Phocuswright’s conferences and other strategic company partner events.
Prior to joining Phocuswright, Coney worked as an IT consultant with Infosys Limited, where she used her analytical skills to understand the requirements for projects and lay a foundation for project development. Coney is an engineering graduate from Bhopal University and holds an M.B.A. (marketing) from Symbiosis University. Apart from work, Coney enjoys gardening and bird-watching.

Phocuswright
After the rather prolonged capital winter, is spring in the air? Is Generative AI and other new tech trends pushing investors to place their bets in travel and if so, where are the opportunities they see? What are they doing to bring along the next generation of startups?
Showcasing selected travel startups from North Asia. Each will present for 5 minutes, followed by a 3-minute round with our dragons.
In the last decade, the B2B segment has grown into a massive market and for some OTAs, is larger than their consumer business. We speak to the players in the B2B space to find out what trends are driving change and how the travel landscape will pan out in the New Age of Distribution.
Speakers:

DidaTravel

DidaTravel

MG Travel Group
Brett Henry is a travel tech industry leader and a seed stage, angel investor. He brings a strong travel, travel tech, and VC/start-up executive network combined with 20 years of B2B travel technology industry experience across disciplines including product marketing, business development, strategy, planning and sales.
He thrives on leading dynamic and diverse teams driving customer focused, innovative, growth opportunities.
He is a speaker at travel technology events globally including Digital Travel Summit, Aviation Summit, Webintravel, EyeforTravel, China Travel Distribution Summit, and ITB-Asia.

MG Travel Group

Tripla
My key strength are logical thinking, strategy development, sales and negotiation, offline and online marketing and execution power. I always challenged new industry when I have changed my career. I was a material engineer when I took over my family business. After getting an MBA in the US, I challenged as a consultant in an automobile industry. Then, I enhanced my sales and marketing skills in FMCG industry by working with Philip Morris. I stretched my EC and IT skills through my career with Amazon.co.jp. Now, I am challenging to stretch a start up company as co-founder CEO in travel and AI industry.

Tripla

Agoda
Timothy Hughes is the Vice President Corporate Development of Agoda (Booking Holdings Company). Timothy is a “retired” blogger and pundit. Previously he was the editor and publisher of one of the top online travel industry blogs (the BOOT: the Business Of Online Travel) and a writer at Phocuswire.
Tim is a former lawyer and venture capitalist. As a venture capitalist and consultant he helped a number of start-ups (inside and outside travel) secure funding, set up online media companies, managed investments in public companies and held regular client briefing sessions for a brokerage house. As lawyer he represented technology, new media, Internet, telecommunications and broadcasting clients in Australia, Europe and Hong Kong.
He first joined the online travel industry in 1999 and has worked for top tier online travel companies in Europe, the Americas and Asia. Tim has a Bachelor of Commerce and Hons Law Degree from the Australian National University.

Agoda
Travellers’ expectations are rising when it comes to the type of experiences they are seeking in-destination. From immersive to themed, or natural and wild, new types of attractions have emerged to meet the expectations of the Next Generation of experience seekers. Let’s meet them.
Speakers:

Goldwin Inc.
Takero Kaneda is a board member CSO of Goldwin Inc., one of the leading sport/outdoor apparel companies in Japan, where he is responsible for the corporate mid-long term strategies with new business developments. Takero started his career as a member of Mitsui &Co., Ltd., a leading trading firm in Japan, and after Mitsui, he joined the start-up, Golf Digest Online, Inc., as COO and successfully made an IPO in 2004.

Goldwin Inc.

Kammui
Max is a Japanese-British lawyer & entrepreneur based in Tokyo. Inspired by backcountry snowboarding and Japan’s relationship with nature, he launched Kammui in 2023. Kammui’s mission is to connect travellers with unique nature-based experiences and empower local guides and communities.

Kammui
We begin the day with a high-level conversation with a key mover and shaker who will provoke thought, spark ideas and challenge conventional thinking.
Japan’s inbound tourism is at an all-time high. According to the Japan Tourism Agency, spending by tourists to Japan in 2024 increased by more than 50% from 2023, exceeding ¥8 trillion JPY (US$51.5 billion) for the first time. The Japan National Tourism Organization estimates the number of visitors to Japan in 2024 at 36.87 million, the highest annual figure ever. It has already surpassed electronic parts and steel, expanding to become the nation’s second-largest “export industry” after motor vehicles. And the government has set a goal of attracting 60 million visitors to Japan in 2030. How will Japan manage this growth? How will it address overtourism complaints by residents and visitors? What’s the vision and longterm plan?
Speakers:

EY Strategy and Consulting Co., Ltd.
Tomotaka leads Data Driven Re-Design Strategy Team, a part of Strategic Impact, which offers solutions to social issues.
Before joining EY, he worked for a government financial institution and a global consulting firm.
He spearheads initiatives for solving various social issues, focusing on formulation of data-driven strategies.
In recent years, along with supporting policymaking for tourism, he has been playing a leading role in offering data utilization platform services in cooperation with local governments and tourism-related operators throughout Japan. Now he is recognized as one of the leading experts in ecosystem and platform businesses.
Committee Member of the Japan Tourism Agency (Promotion of tourism DX)
Committee Member of the Japan Tourism Agency (Functional enhancement for JNTO certified Foreign Tourist Information Centers)
Evaluator for Sustainable Countryside Stay Models Creation Support Program

EY Strategy and Consulting Co., Ltd.

WAmazing
Fumiko Kato founded WAmazing Inc. and assumed the post of CEO in July 2016 with the goal of helping international travelers to Japan.
The company subsequently released WAmazing – a smartphone app for overseas tourists. Together with a free SIM card (available at major airports in Japan), the app offers ready-to-use internet access and virtual travel agency services. These allow tourists to book hotel rooms and help them pay for activities – indispensable offerings for visitors staying in Japan.
Fumiko graduated from the Faculty of Environment and Information Studies at Keio University, Shonan Fujisawa Campus (SFC), and joined Recruit Co., Ltd. in 1998.
She was mainly involved in project development of new online businesses, including the launch of Jalan Net and Hot Pepper Gourmet, and then transferred to the Jalan Research Center. While working at the research center, she launched “Snow Magic 19” – a project that used big data to analyze tourism trends with the aim of rejuvenating winter sports tourism in Japan, followed up by various “Magic ☆☆☆” applications.

WAmazing
The big OTAs are riding high on the travel wave in North Asia, whether it’s outbound from Korea or inbound to Japan. What are the trends they are seeing, and how are they scaling up to tackle future growth opportunities in these markets, where they do face strong local competitors?
Speakers:

Booking.com
As Regional Manager of North Asia at Booking.com, Luiz Henrique Rodrigues de Paula
oversees Japan and South Korea, managing business growth, operations and strategy, based in
the Tokyo office.
Luiz joined Booking.com in June 2022 to lead the growth strategy for the region, after 8.5 years
in leadership roles at Groupon, including Director of Sales Strategy for APAC and General
Manager in Japan. An entrepreneur at heart, he also founded two startups, including Centro
Educacional Horizonte, which served thousands of students in Brazil.
Luiz is an avid traveller with a passion for exploring the diverse cultures and cuisines of
Asia-Pacific. He enjoys the vibrant energy of cities like Tokyo and Bangkok, as well as the
serenity of hidden onsen towns and mountain trails in places like Kamikochi. This balance of
urban excitement and natural tranquillity fuels his love for uncovering unique regional
experiences.
Luiz holds a Bachelor’s degree in Economy from and a MBA in Business Administration and
Business Intelligence from FIA Business School, both in Brazil.

Booking.com

Agoda
- Started carrier in Toppan Printing in 1994 to plan and promote the Internet business, which was still extremely new in Japan.
- He was stationed on the west coast of the United States from 1999 to 2002 and graduated from the University of Rochester MBA in 2004.
- After returning to Japan, he contributed to business growth as the head of the management department of the company’s digital content business company.
- Moved to Rakuten Group in 2007 and led PMI (Post Merger Integration) of domestic and overseas acquisition companies as C-level officer. He became an Executive Officer of Rakuten Group in 2011.
- He launched the Rakuten Mobile (MVNO) business in 2014 which became No. 1 market share in 2017.
- After that, he oversaw the sales and marketing departments as Managing Executive Officer of Rakuten Mobile, Inc. He joined Agoda, a Booking Holdings company in March 2020. He is currently in charge of Japan, South Korea and Taiwan as the Associate Vice President and head of the North Asian region.
- His lifework is to improve the life of consumers by utilizing the technology/IoT and to reform existing industries with tech advancements and aiding the digital transformation of Japanese industries

Agoda
Japanese homegrown OTAs are also enjoying the bonanza of Japan’s inbound tourism. What are the challenges they are facing amid the tourism boom? How are they balancing their strategies between the domestic market and foreign travellers? What are they doing to spread out their travellers to ensure the Japan experience is not compromised? Has the inbound boom kept them too busy to think about overseas expansion? These key questions and more to be revealed in this session.
Speakers:

Rakuten Group, Inc.
Naohisa has served as the Head of Strategy & Business Development for the Travel & Mobility Business at Rakuten group since July 2021. In December 2024, he expanded his responsibilities to include serving as the Head of the Mobility Business.
Naohisa began his career at Accenture and joined Rakuten in 2012. He worked in the Rakuten Ichiba e-commerce business, where he managed the Business Development Department and the Marketing & Web Design Department. In 2021, he transitioned to Rakuten Travel after being responsible for the acquisition of a Silicon Valley startup and post-merger integration operations at Rakuten’s U.S. office. His expertise in strategy, business development and management has played a key role in driving new business initiatives and the rapid growth of every business he has been involved in.
Naohisa earned a Master’s degree from the University of Tokyo.

Rakuten Group, Inc.
At WiT Seoul held last November, these were the key messages.
• Outbound is extremely healthy – Koreans love to travel
• Local OTAs continue to up their game
• Competition from global OTAs is on the rise
• The tours and activities segment is flourishing
We cover these key trends in this segment highlighting one of North Asia’s most exciting, dynamic markets.
Coffee Chat
Interviewer:
Yeoh Siew Hoon
Founder
WiT
Speaker:
Myunghoon Chung
CEO
GC Company
Panel:
Moderator:
Timothy Hughes
Vice President, Corporate Development
Agoda
Speakers:
Nayoung Lee
Vice President, Business Core Division
MyRealTrip
Andrew Park
Co-CEO
Travelholic
Sunny Chang
Director, Global Business Development
TIDESQUARE
Japan’s hospitality market is undergoing a major transformation with global brands flooding into the market in recent years. How are the Japanese brands responding, and transforming to meet the challenges and seize the opportunities of a changing market? What’s their strategy to balance domestic and international? And how are they changing it up in terms of brands, product and customer experience?
Showcasing the latest tech and product innovations from North Asia. Each will present for 5 minutes.
Whether low cost, traditional or hybrid, all airlines are in transition at a time of great change. How are each of them preparing for the future? What kind of value do they see intermediaries providing for them at a time of increasingly direct connectivity?
Speakers:

Delta Air Lines, Inc.
Victor Osumi is Managing Director and President – Japan for Delta Airlines. Victor is responsible for managing Delta’s entity in Japan and developing the business strategy to build Delta’s presence as an industry leader in the Japan market.
Victor joined Delta in July 2019 from Marriott International, where he served as Area Vice President, Japan and Guam, responsible for the operations of 43 Marriott-branded hotels and over 30 new hotels under development.
Victor graduated from Florida Institute of Technology with a BS in Aviation Management Flight Technology and then joined the United States Ari Force.
Throughout his career, he has assumed leadership roles with major global hotel companies, including Hyatt, InterContinental Hotels Group (IG), Marriott International, and Prince Hotels. Victor holds an FAA Certified Commercial Pilot and Flight Instructor’s license (CFII).

Delta Air Lines, Inc.
Who are the new players wanting to change the status quo in Japan’s established hotel industry? Where do they see the opportunities in capturing travellers with new aspirations and interests? And how do they overcome the challenges of distribution and leverage technology in this new age?
Speakers:

Section L
Howard is co-founder & ceo of Section L, an apartment-hotel management company with 9 properties across Tokyo and many more in the pipeline. Section L’s vision is to build and manage hotels without strangers, where guests can easily connect with and enhance each other’s journeys through intuitive, in-house social networking app and a community-centric service team. Prior to Section L, Howard worked for Shangri-La Hotels & Resorts as an asset manager as well as a founding team member of the JEN by Shangri-La brand, with over 5,000 rooms across Asia Pacific. His other experiences include guest service with Four Seasons Hotels, hotel development advisory with Horwath HTL, and founding a short-term rentals platform in Japan.
Howard is originally from Taipei, Taiwan and is a graduate of Cornell University’s School of Hotel Administration.

Section L
The inbound tourism surge to Japan has led to a corresponding rise in interest among global hotel chains to capture the future potential of this destination that is targeting 60 million tourists by 2030. That means different segments, and different aspirations and expectations. How are these giants strategizing for the future?
With travellers prepared to pay more for tours and activities within destination, this sector is having a breakout moment. And as supply continues to be digitised, it will make it easier for travellers to discover and book things to do. What trends are the key players seeing in this sector, from global brands to local established names? What new tech will accelerate the growth and development in this last leg of travel?
Speakers:

GetYourGuide
As Head of Strategic Partnerships at GetYourGuide APAC, Chris Lee leads the regional brand partnership strategy, driving business growth through strong collaborations across the travel ecosystem, including airlines, hotel chains, and digital platforms. With 17 years of experience in building and scaling teams, Chris specializes in developing strategic partnerships, optimizing market penetration, and leveraging technology to accelerate business performance.
Prior to joining GetYourGuide, Chris led key strategic initiatives at Booking.com, Amadeus GDS, Vrbo, and Amazon-backed LivingSocial, playing a pivotal role in scaling businesses. Throughout his career, he has built and nurtured impactful relationships across the travel, e-commerce, and digital media industries, driving innovation, market expansion, and revenue growth.
Chris holds a master’s degree from UCLA Anderson Business School. Currently based in Singapore, he enjoys traveling, golf, and cooking for his family.

GetYourGuide

TableCheck
Yu Taniguchi was born in Kanagawa, Japan, in June 1984, and spent approximately 10 years of his childhood in Singapore. Before founding his own company, he gained experience in sales, legal, and corporate planning at a global integrated payment management platform provider. In March 2011, he founded VESPER Inc. (now TableCheck Inc.) and assumed the role of CEO. Under his leadership, TableCheck has driven global expansion as a Japan-born tech company, offering a platform that connects restaurants and guests worldwide.

TableCheck
This executive has been at the frontline of product tech in travel since he joined Klook in 2016, bringing with him experience from Yahoo and Tencent. How does this next generation travel tech leader see technology transforming and influencing travellers in Asia Pacific in the years ahead, and what are the leading innovations we can expect to see out of this Asian homegrown brand that’s riding the crest of the experience economy?
Speaker:

Klook
David Liu has a strong background in product management, with experience at several well-known companies. David began their career at Tencent as an Associate Product Director, where they worked from 2007 until 2013. David then joined JobsDB as a Senior Product Manager for a brief period. In 2013, they moved to Yahoo, where they served as an Ecommerce Product Manager until 2016. Currently, Liu holds the position of Chief Product Officer at Klook Travel, which they have held since January 2018.
David Liu attended The Chinese University of Hong Kong, but there is no information available regarding the degree obtained or the field of study.

Klook
With the generational change in technology as well as travellers, how is the world’s leading OTA thinking about a customer experience and platform that scales globally as well as executes locally? What are the challenges of managing the growing “firehose” of customer intent and the splintering of search to design an optimised customer experience and platform in this new age?
Speaker:

Booking.com
As Senior Director of Product at Booking.com, Adrienne Enggist leads the product strategy for a diverse, cross-functional selection of teams charged with making Booking.com the easiest way for travelers to build, manage and experience their trips.
Adrienne joined Booking.com in 2010 as one of the company’s first dedicated product owners and has been an integral figure in growing and developing the consumer product department. Over the years she has helped launch and build teams for a number of consumer-facing product initiatives including email marketing, the Genius loyalty program, Guest Reviews, and the AI Trip Planner.
Adrienne has worked in the airline and online travel industries since 1998, holding a variety of different roles with Icelandair, XL.com, the Avion Group and the Holiday Extras Group. Prior to her career in e-commerce and digital travel, she was a professional chef. Adrienne is originally from the United States and currently lives in Amsterdam with her family.

Booking.com
Behind the changing demographics of Japan and its North Asian neighbours, where are the not-so-obvious opportunities for travel brands when it comes to capturing the outbound travel growth delta? How do you create growth and value in ageing societies? A bird’s eye view from someone with a keen interest in telling the demographic story.
Speaker:

Expedia Group
Michael is leading the team who manage Expedia Group’s lodging inventory across Asia Pacific. In this role, he works with lodging supply partners to maximize their success and potential on the Expedia Group platform and stay ahead of digital innovation. He also works with peers across Expedia Group to create great traveller experiences and be an advocate for the APAC region.
Michael joined Expedia Group in 2015 as Representative Director. In his seven-year tenure with the company, he has built a unique B2B knowledge that can benefit all supply partners as they charter the complexities of the travel ecosystem. Prior to joining Expedia Group, Michael worked at Microsoft where his last role was Director of Corporate Accounts.
Michael holds a degree in Applied Mathematics from M.I.T. He was born in Okinawa (Japan) and raised in the U.S. from the age of 7.

Expedia Group
Every generation needs its builders and value creators. We speak to entrepreneurs who aspire to create value and make an impact in an established industry, and find out how they are breaking down barriers and creating new opportunities for the next generation. In particular, we will ask them how they are specifically targeting youths in Japan to build the next outbound wave.
Buoyed by the inbound rush, investors are rushing to develop new destinations in Japan, to give the growing hordes of travellers a choice from the usual hot spots. We put the spotlight on two ambitious projects – one to transform one of Japan’s oldest ski areas, Myoko Kogen, into an all‑season luxury destination that can rival the likes of Niseko, Aspen and Whistler and the other, Azuma Farm Koiwai, a joint venture between legendary hotelier of Aman fame, Adrian Zecha and JR East.
Speakers:

JR STB Koiwai Development

JR STB Koiwai Development

Patience Capital Group
Ken was GIC Japan’s Country Head, where he looked after Real Estate, Integrated Strategies and Value Add investments. Over his 19 year career with GIC, Ken led the Japan team, building up a core portfolio of real estate assets across office, residential, retail, logistics and hospitality sectors, in addition to assisting GIC with its other investments in equities, private equities and infrastructure. Ken’s vast network in Japan and Asia also helped GIC establish a strong brand name and build up investments in various financial assets across different industries. Ken also sits on the board of directors for Christel Vie Ensemble, is co-chairperson for LIVES Tokyo, and the former ULI Japan Vice Chairman. Ken graduated Order of Troy receiving a BSc in Business from University of Southern California.
Ken was elected as an outside director at the general meeting of shareholders at Keihan Holdings Co.,Ltd.

Patience Capital Group
The future of Northeast Asia travel is online, with Phocuswright predicting that the region will smash through another barrier in online travel bookings by 2026, reaching $30 billion. Its latestNortheast Asia Travel Market Report 2023-2027 cites several forces at play, from new demand as well as demographic and strategic dynamics.
Speaker:

Phocuswright
Ms. Dongre joined Phocuswright in 2014. Coney supports various syndicated, special and custom projects and helps the team in data collation and management. She is adept in travel market sizing and travel trends’ analysis. She is the author or co-author of Phocuswright’s annual reports for different regions, with a focus on the APAC travel market. Coney is a frequent speaker at Phocuswright’s conferences and other strategic company partner events.
Prior to joining Phocuswright, Coney worked as an IT consultant with Infosys Limited, where she used her analytical skills to understand the requirements for projects and lay a foundation for project development. Coney is an engineering graduate from Bhopal University and holds an M.B.A. (marketing) from Symbiosis University. Apart from work, Coney enjoys gardening and bird-watching.

Phocuswright
After the rather prolonged capital winter, is spring in the air? Is Generative AI and other new tech trends pushing investors to place their bets in travel and if so, where are the opportunities they see? What are they doing to bring along the next generation of startups?
Showcasing selected travel startups from North Asia. Each will present for 5 minutes, followed by a 3-minute round with our dragons.
In the last decade, the B2B segment has grown into a massive market and for some OTAs, is larger than their consumer business. We speak to the players in the B2B space to find out what trends are driving change and how the travel landscape will pan out in the New Age of Distribution.
Speakers:

DidaTravel

DidaTravel

MG Travel Group
Brett Henry is a travel tech industry leader and a seed stage, angel investor. He brings a strong travel, travel tech, and VC/start-up executive network combined with 20 years of B2B travel technology industry experience across disciplines including product marketing, business development, strategy, planning and sales.
He thrives on leading dynamic and diverse teams driving customer focused, innovative, growth opportunities.
He is a speaker at travel technology events globally including Digital Travel Summit, Aviation Summit, Webintravel, EyeforTravel, China Travel Distribution Summit, and ITB-Asia.

MG Travel Group

Tripla
My key strength are logical thinking, strategy development, sales and negotiation, offline and online marketing and execution power. I always challenged new industry when I have changed my career. I was a material engineer when I took over my family business. After getting an MBA in the US, I challenged as a consultant in an automobile industry. Then, I enhanced my sales and marketing skills in FMCG industry by working with Philip Morris. I stretched my EC and IT skills through my career with Amazon.co.jp. Now, I am challenging to stretch a start up company as co-founder CEO in travel and AI industry.

Tripla

Agoda
Timothy Hughes is the Vice President Corporate Development of Agoda (Booking Holdings Company). Timothy is a “retired” blogger and pundit. Previously he was the editor and publisher of one of the top online travel industry blogs (the BOOT: the Business Of Online Travel) and a writer at Phocuswire.
Tim is a former lawyer and venture capitalist. As a venture capitalist and consultant he helped a number of start-ups (inside and outside travel) secure funding, set up online media companies, managed investments in public companies and held regular client briefing sessions for a brokerage house. As lawyer he represented technology, new media, Internet, telecommunications and broadcasting clients in Australia, Europe and Hong Kong.
He first joined the online travel industry in 1999 and has worked for top tier online travel companies in Europe, the Americas and Asia. Tim has a Bachelor of Commerce and Hons Law Degree from the Australian National University.

Agoda
Travellers’ expectations are rising when it comes to the type of experiences they are seeking in-destination. From immersive to themed, or natural and wild, new types of attractions have emerged to meet the expectations of the Next Generation of experience seekers. Let’s meet them.
Speakers:

Goldwin Inc.
Takero Kaneda is a board member CSO of Goldwin Inc., one of the leading sport/outdoor apparel companies in Japan, where he is responsible for the corporate mid-long term strategies with new business developments. Takero started his career as a member of Mitsui &Co., Ltd., a leading trading firm in Japan, and after Mitsui, he joined the start-up, Golf Digest Online, Inc., as COO and successfully made an IPO in 2004.

Goldwin Inc.

Kammui
Max is a Japanese-British lawyer & entrepreneur based in Tokyo. Inspired by backcountry snowboarding and Japan’s relationship with nature, he launched Kammui in 2023. Kammui’s mission is to connect travellers with unique nature-based experiences and empower local guides and communities.

Kammui
We begin the day with a high-level conversation with a key mover and shaker who will provoke thought, spark ideas and challenge conventional thinking.
Japan’s inbound tourism is at an all-time high. According to the Japan Tourism Agency, spending by tourists to Japan in 2024 increased by more than 50% from 2023, exceeding ¥8 trillion JPY (US$51.5 billion) for the first time. The Japan National Tourism Organization estimates the number of visitors to Japan in 2024 at 36.87 million, the highest annual figure ever. It has already surpassed electronic parts and steel, expanding to become the nation’s second-largest “export industry” after motor vehicles. And the government has set a goal of attracting 60 million visitors to Japan in 2030. How will Japan manage this growth? How will it address overtourism complaints by residents and visitors? What’s the vision and longterm plan?
Speakers:

EY Strategy and Consulting Co., Ltd.
Tomotaka leads Data Driven Re-Design Strategy Team, a part of Strategic Impact, which offers solutions to social issues.
Before joining EY, he worked for a government financial institution and a global consulting firm.
He spearheads initiatives for solving various social issues, focusing on formulation of data-driven strategies.
In recent years, along with supporting policymaking for tourism, he has been playing a leading role in offering data utilization platform services in cooperation with local governments and tourism-related operators throughout Japan. Now he is recognized as one of the leading experts in ecosystem and platform businesses.
Committee Member of the Japan Tourism Agency (Promotion of tourism DX)
Committee Member of the Japan Tourism Agency (Functional enhancement for JNTO certified Foreign Tourist Information Centers)
Evaluator for Sustainable Countryside Stay Models Creation Support Program

EY Strategy and Consulting Co., Ltd.

WAmazing
Fumiko Kato founded WAmazing Inc. and assumed the post of CEO in July 2016 with the goal of helping international travelers to Japan.
The company subsequently released WAmazing – a smartphone app for overseas tourists. Together with a free SIM card (available at major airports in Japan), the app offers ready-to-use internet access and virtual travel agency services. These allow tourists to book hotel rooms and help them pay for activities – indispensable offerings for visitors staying in Japan.
Fumiko graduated from the Faculty of Environment and Information Studies at Keio University, Shonan Fujisawa Campus (SFC), and joined Recruit Co., Ltd. in 1998.
She was mainly involved in project development of new online businesses, including the launch of Jalan Net and Hot Pepper Gourmet, and then transferred to the Jalan Research Center. While working at the research center, she launched “Snow Magic 19” – a project that used big data to analyze tourism trends with the aim of rejuvenating winter sports tourism in Japan, followed up by various “Magic ☆☆☆” applications.

WAmazing
The big OTAs are riding high on the travel wave in North Asia, whether it’s outbound from Korea or inbound to Japan. What are the trends they are seeing, and how are they scaling up to tackle future growth opportunities in these markets, where they do face strong local competitors?
Speakers:

Booking.com
As Regional Manager of North Asia at Booking.com, Luiz Henrique Rodrigues de Paula
oversees Japan and South Korea, managing business growth, operations and strategy, based in
the Tokyo office.
Luiz joined Booking.com in June 2022 to lead the growth strategy for the region, after 8.5 years
in leadership roles at Groupon, including Director of Sales Strategy for APAC and General
Manager in Japan. An entrepreneur at heart, he also founded two startups, including Centro
Educacional Horizonte, which served thousands of students in Brazil.
Luiz is an avid traveller with a passion for exploring the diverse cultures and cuisines of
Asia-Pacific. He enjoys the vibrant energy of cities like Tokyo and Bangkok, as well as the
serenity of hidden onsen towns and mountain trails in places like Kamikochi. This balance of
urban excitement and natural tranquillity fuels his love for uncovering unique regional
experiences.
Luiz holds a Bachelor’s degree in Economy from and a MBA in Business Administration and
Business Intelligence from FIA Business School, both in Brazil.

Booking.com

Agoda
- Started carrier in Toppan Printing in 1994 to plan and promote the Internet business, which was still extremely new in Japan.
- He was stationed on the west coast of the United States from 1999 to 2002 and graduated from the University of Rochester MBA in 2004.
- After returning to Japan, he contributed to business growth as the head of the management department of the company’s digital content business company.
- Moved to Rakuten Group in 2007 and led PMI (Post Merger Integration) of domestic and overseas acquisition companies as C-level officer. He became an Executive Officer of Rakuten Group in 2011.
- He launched the Rakuten Mobile (MVNO) business in 2014 which became No. 1 market share in 2017.
- After that, he oversaw the sales and marketing departments as Managing Executive Officer of Rakuten Mobile, Inc. He joined Agoda, a Booking Holdings company in March 2020. He is currently in charge of Japan, South Korea and Taiwan as the Associate Vice President and head of the North Asian region.
- His lifework is to improve the life of consumers by utilizing the technology/IoT and to reform existing industries with tech advancements and aiding the digital transformation of Japanese industries

Agoda
Japanese homegrown OTAs are also enjoying the bonanza of Japan’s inbound tourism. What are the challenges they are facing amid the tourism boom? How are they balancing their strategies between the domestic market and foreign travellers? What are they doing to spread out their travellers to ensure the Japan experience is not compromised? Has the inbound boom kept them too busy to think about overseas expansion? These key questions and more to be revealed in this session.
Speakers:

Rakuten Group, Inc.
Naohisa has served as the Head of Strategy & Business Development for the Travel & Mobility Business at Rakuten group since July 2021. In December 2024, he expanded his responsibilities to include serving as the Head of the Mobility Business.
Naohisa began his career at Accenture and joined Rakuten in 2012. He worked in the Rakuten Ichiba e-commerce business, where he managed the Business Development Department and the Marketing & Web Design Department. In 2021, he transitioned to Rakuten Travel after being responsible for the acquisition of a Silicon Valley startup and post-merger integration operations at Rakuten’s U.S. office. His expertise in strategy, business development and management has played a key role in driving new business initiatives and the rapid growth of every business he has been involved in.
Naohisa earned a Master’s degree from the University of Tokyo.

Rakuten Group, Inc.
At WiT Seoul held last November, these were the key messages.
• Outbound is extremely healthy – Koreans love to travel
• Local OTAs continue to up their game
• Competition from global OTAs is on the rise
• The tours and activities segment is flourishing
We cover these key trends in this segment highlighting one of North Asia’s most exciting, dynamic markets.
Coffee Chat
Interviewer:
Yeoh Siew Hoon
Founder
WiT
Speaker:
Myunghoon Chung
CEO
GC Company
Panel:
Moderator:
Timothy Hughes
Vice President, Corporate Development
Agoda
Speakers:
Nayoung Lee
Vice President, Business Core Division
MyRealTrip
Andrew Park
Co-CEO
Travelholic
Sunny Chang
Director, Global Business Development
TIDESQUARE
Japan’s hospitality market is undergoing a major transformation with global brands flooding into the market in recent years. How are the Japanese brands responding, and transforming to meet the challenges and seize the opportunities of a changing market? What’s their strategy to balance domestic and international? And how are they changing it up in terms of brands, product and customer experience?
Showcasing the latest tech and product innovations from North Asia. Each will present for 5 minutes.
Whether low cost, traditional or hybrid, all airlines are in transition at a time of great change. How are each of them preparing for the future? What kind of value do they see intermediaries providing for them at a time of increasingly direct connectivity?
Speakers:

Delta Air Lines, Inc.
Victor Osumi is Managing Director and President – Japan for Delta Airlines. Victor is responsible for managing Delta’s entity in Japan and developing the business strategy to build Delta’s presence as an industry leader in the Japan market.
Victor joined Delta in July 2019 from Marriott International, where he served as Area Vice President, Japan and Guam, responsible for the operations of 43 Marriott-branded hotels and over 30 new hotels under development.
Victor graduated from Florida Institute of Technology with a BS in Aviation Management Flight Technology and then joined the United States Ari Force.
Throughout his career, he has assumed leadership roles with major global hotel companies, including Hyatt, InterContinental Hotels Group (IG), Marriott International, and Prince Hotels. Victor holds an FAA Certified Commercial Pilot and Flight Instructor’s license (CFII).

Delta Air Lines, Inc.
Who are the new players wanting to change the status quo in Japan’s established hotel industry? Where do they see the opportunities in capturing travellers with new aspirations and interests? And how do they overcome the challenges of distribution and leverage technology in this new age?
Speakers:

Section L
Howard is co-founder & ceo of Section L, an apartment-hotel management company with 9 properties across Tokyo and many more in the pipeline. Section L’s vision is to build and manage hotels without strangers, where guests can easily connect with and enhance each other’s journeys through intuitive, in-house social networking app and a community-centric service team. Prior to Section L, Howard worked for Shangri-La Hotels & Resorts as an asset manager as well as a founding team member of the JEN by Shangri-La brand, with over 5,000 rooms across Asia Pacific. His other experiences include guest service with Four Seasons Hotels, hotel development advisory with Horwath HTL, and founding a short-term rentals platform in Japan.
Howard is originally from Taipei, Taiwan and is a graduate of Cornell University’s School of Hotel Administration.

Section L
The inbound tourism surge to Japan has led to a corresponding rise in interest among global hotel chains to capture the future potential of this destination that is targeting 60 million tourists by 2030. That means different segments, and different aspirations and expectations. How are these giants strategizing for the future?
With travellers prepared to pay more for tours and activities within destination, this sector is having a breakout moment. And as supply continues to be digitised, it will make it easier for travellers to discover and book things to do. What trends are the key players seeing in this sector, from global brands to local established names? What new tech will accelerate the growth and development in this last leg of travel?
Speakers:

GetYourGuide
As Head of Strategic Partnerships at GetYourGuide APAC, Chris Lee leads the regional brand partnership strategy, driving business growth through strong collaborations across the travel ecosystem, including airlines, hotel chains, and digital platforms. With 17 years of experience in building and scaling teams, Chris specializes in developing strategic partnerships, optimizing market penetration, and leveraging technology to accelerate business performance.
Prior to joining GetYourGuide, Chris led key strategic initiatives at Booking.com, Amadeus GDS, Vrbo, and Amazon-backed LivingSocial, playing a pivotal role in scaling businesses. Throughout his career, he has built and nurtured impactful relationships across the travel, e-commerce, and digital media industries, driving innovation, market expansion, and revenue growth.
Chris holds a master’s degree from UCLA Anderson Business School. Currently based in Singapore, he enjoys traveling, golf, and cooking for his family.

GetYourGuide

TableCheck
Yu Taniguchi was born in Kanagawa, Japan, in June 1984, and spent approximately 10 years of his childhood in Singapore. Before founding his own company, he gained experience in sales, legal, and corporate planning at a global integrated payment management platform provider. In March 2011, he founded VESPER Inc. (now TableCheck Inc.) and assumed the role of CEO. Under his leadership, TableCheck has driven global expansion as a Japan-born tech company, offering a platform that connects restaurants and guests worldwide.

TableCheck
This executive has been at the frontline of product tech in travel since he joined Klook in 2016, bringing with him experience from Yahoo and Tencent. How does this next generation travel tech leader see technology transforming and influencing travellers in Asia Pacific in the years ahead, and what are the leading innovations we can expect to see out of this Asian homegrown brand that’s riding the crest of the experience economy?
Speaker:

Klook
David Liu has a strong background in product management, with experience at several well-known companies. David began their career at Tencent as an Associate Product Director, where they worked from 2007 until 2013. David then joined JobsDB as a Senior Product Manager for a brief period. In 2013, they moved to Yahoo, where they served as an Ecommerce Product Manager until 2016. Currently, Liu holds the position of Chief Product Officer at Klook Travel, which they have held since January 2018.
David Liu attended The Chinese University of Hong Kong, but there is no information available regarding the degree obtained or the field of study.

Klook