Last year, the Rugby World Cup served as the warm-up act for the main highlight – the Tokyo 2020 Summer Olympics this year. Yet Japan’s time in the international spotlight is far from over as it gears up to host the World Expo in 2025 as well. Find out what the nation has planned to raise tourism momentum even higher with its new target of 60m visitors by 2030, from 40m in 2020. It’s a pivotal moment for Japan, as well as the rest of North Asia, as everyone bets big on travel.
In its ninth year, WiT Japan & North Asia will reveal patterns driving the region’s explosive growth in travel. It will take a bird’s eye view of what’s happening in individual markets and how technology is a driving force for that change. In this new decade, WiT will uncover what new opportunities are on the rise and how to seize them.