WiT Japan 2026

The Next 20 – Precision, Reinvention & Quiet Power

Every future in travel is shaped differently.

At WiT Singapore, we honoured the first digital revolution – two decades that moved travel online and changed the world and debated the next two to come.

At WiT Africa, we felt the surge of new growth – fast, mobile, and unconstrained by legacy.

At WiT Phocuswright Middle East, the signal was unmistakable: Game On – ambition funded, infrastructure rising, the future being built at scale.

Now the journey arrives in Japan and North Asia. Here, the energy becomes something quieter, but no less powerful. This is a region that transforms through precision, reinvention and quiet power.

Here, it’s not simply about forecasting trends. It is about asking deeper questions:

▪ What should travel feel like in an age of AI?
▪ How do we design for longevity, not just growth?
▪ What must we preserve as we reinvent?
▪ And how can technology make travel more human, not less?

Because the next 20 years will not be shaped by disruption alone. They will be shaped by intention.

About WiT Japan

WiT Japan (previously WiT Japan & North Asia) is the Japan-based edition of the WiT (Web in Travel) conference first launched in Singapore in 2005.

Established in Tokyo in 2012 with co-founders Kei Shibata and Aya Aso, it was created to serve as a bridge between Japan, North Asia and the rest of the world to unearth and share the latest innovations and trends happening in travel technology, distribution and marketing in one of the world’s most dynamic and biggest travel markets.

Its objective is to showcase the dynamism and diversity of the Japanese & North Asia travel startup ecosystem, as well as the trends, issues and opportunities within the online travel market. For global travel brands, it will be an opportunity to learn about an exciting growth region as well as form relationships and build partnerships for the future.

For travel players based in Japan, it will be an opportunity to take lessons from the rest of the world and build relationships for global outreach.

In 2026, WiT Japan will comprise two days of sessions aimed at empowering startups and serving as a platform for thought leaders to share insights and lessons, and unearth opportunities for the future.

WiT Japan は、2005年にシンガポールで始まった WiT (Web in Travel) カンファレンスの日本版です。

東日本大震災の翌年である2012年に日本の旅行市場の復興を願い、柴田啓と浅生亜也を共同創設者として東京で始動しました。

国内外のOTA（オンライントラベルエージェント）、旅行会社、宿泊（ホテル、旅館、民泊など）、航空、レンタカー、タクシー、鉄道など幅広い旅行・観光関連分野における主要企業、ベンチャー企業のトップリーダー達をスピーカーやパネリストに迎え、日本・北アジアと世界の他の地域との橋渡しとなり、そして世界最大の旅行市場の一つである日本・北アジアにおける最新の革新とトレンド、旅行に関するテクノロジー、流通、マーケティングの最新のイノベーションやトレンドを発掘し共有しています。

その目的は、日本・北アジアのスタートアップ企業の活気と多様性を紹介するとともに、オンライン旅行市場のトレンドだけではなく、それに関する課題や可能性も紹介することです。

また、グローバルな旅行ブランドにとっては、成長著しい地域について学び、将来のための関係構築とパートナーシップの機会となります。

日本と北アジア拠点の旅行関連企業にとっては、世界からの教訓を得て、グローバルな展望のための関係を築く機会になるでしょう。

WiT Japan 2026は、スタートアップを力強く支援し、彼らをさらに育成することを目指した2日間のセッションから構成され、業界のリーダーたちがアイデアと学びを共有し、将来のチャンスを見つけ出すプラットフォームとしての役割を果たします。

REGISTER FOR WIT JAPAN 2026

DELEGATE

1 pax

Regular (1 Apr - 20 May)

¥125,000

/person

REGISTER

GROUP

4-7 pax

Regular (1 Apr - 20 May)

¥100,000

/person

REGISTER

TABLE

8 pax or more

Regular (1 Apr - 20 May)

¥95,000

/person

REGISTER

Your ticket includes:

Full Programme – Enjoy access to all sessions from Jun 1-2 (excluding invite-only events)
Social Events – Build connections over coffee breaks, lunches & cocktail receptions
Innovation Showcases – Discover cutting-edge industry innovations & presentations

Special Opportunities

Startups – (0-6 years old) Contact us to qualify for a startup rate of ¥58,000.
Media – Explore media opportunities with us.
Students – Get in touch to be eligible for a student rate of ¥9,900.
Already have a discount code? Apply it here.

Terms and Conditions apply to all registrations.

For enquiries, contact registration@webintravel.com

ABOUT WiT

WiT (Web in Travel) is a community for anyone passionate about travel technology, distribution and marketing. This basically means if you love travel, and if you are a bit of a technology freak in terms of wanting to understand how technology is changing travel and travellers, you are one of us.

We provide news through our website and social platforms, and run events that are strong in content and different in style and delivery. We launched our first event in 2005 and have been spreading learning through events in Singapore and Asia, including Malaysia, South Korea, Japan, the Middle East and Africa – with New Zealand set to join the map in July 2026. We also have taken our events to Europe and the US as part of the Phocuswright family.

Our purpose is to take your mind to new places so that together, we can accelerate travel innovation to delight travellers and support local communities.

WiT is a wholly-owned subsidiary of Northstar Travel Group, the leading B2B information and marketing solutions company serving all segments of the travel industry including leisure/ retail, corporate/ business travel, business and sports, meetings, incentives and travel technology.

WiT Japan 2026