Ask anyone what’s the one word that will define Middle East travel 2020 and beyond and the answer is clearly “Saudi”. Already the outbound powerhouse of the region with its 34m population, the Saudi government has set a target of attracting 100m annual visits by 2030 (the current number is 40m).
Another key word is “Expo 2020 Dubai”, which aims to position Dubai as a city of and for the future. With an ambitious target of 25m visits for the six-month event (October 20, 2020-April 10, 2021), and more than 70% projected to come from outside the UAE, it will be the largest proportion of international visitors in the 168-year history of world expos.
Yet another key word is “digital”, which is at the heart of WiT. The migration of travellers from offline to online continues unabated, with high mobile adoption rates fuelling the surge.
One thing is for sure, the new decade will bring about even more change and you need to be there to be part of it.