“Sunshine Project”

Himmapaan Foundation, Thailand

Since 2012, The Himmapaan Foundation has been supporting early childhood education for remote hilltribe communities in North Thailand.


“Sunshine Project” supports the education of children aged 2-9 by bringing teachers into the communities to teach the kids locally, so that they do not have to leave home for their early education.


The project supports one school at Pha Dang Village, in Chiang Mai, and one school in Kiew Karn Village in Chiang Rai. So far, about 280 children have gone through the programme.


At school, they learn English as well as other subjects to prepare them for middle school, which is compulsory in Thailand.

This year, WiT For Good is supporting the “Sunshine Project” and will raise funds for:

Send A Kid To School

US$1,000 per child per year (covering costs including books, shoes, raincoats, snacks and other necessities)

Teacher To Mountain

US$6,000 per year per school (covering the salary of a teacher to be permanently based in the mountains)


Pucuk Cemara Masriadi

Pucuk is a good representation of the new world of young and rising artists in Asia. Born in Bali, she was raised in Yogyakarta (where she is based) and recently graduated from LASALLE College of the Arts in Singapore.


She grew up in a family of artists. Her grandfather was a woodcarver and her father, one of Bali’s best-known artists. Growing up in such a family, Pucuk tells me she was naturally drawn to art. “It was quite natural that I would be an artist,” says the self-deprecating Pucuk.


Asked what inspired the work submitted for her graduation, the 21-year-old artist said, “I try and walk the line between contemporary and commercial. I want to find a balance between the two worlds. I also want to reconnect with my roots which I didn’t have much of a chance to really touch on growing up.”


As described in her bio, “Pucuk’s works explore the intricacies of labels, identity and sense of self while making note of cultural roots, tradition and its antithesis. The illustrative narrative of their works are often depicted through the use of mythology, animals, figures and body horror in various painting media.”


Pucuk will be on-site at WiT Singapore on October 4 to create a collaborative interpretation of the conference theme “Hello, New World”. Her work will be auctioned at the closing party on October 5 to raise funds for the Himmapaan Foundation, Thailand.


Asked what comes to mind with the words “new world”, she said, “I think of skin being shed. I visited Bali last December and I saw shops closed, empty streets and people lost their business. You need a purging, cleansing process for something new to begin.”

Feed the Elephants

Elephant Nature Park, Chiang Mai

Extraordinary times call for extraordinary measures. So for the first time, some of the funds raised by WiT For Good will go towards the care and conservation of animals, specifically the 118 elephants who call the Elephant Nature Park their sanctuary and “retirement” home.


The Park, established by the incredible Saengduean (Lek) Chailert in 1996, gets its income from tourism as well as voluntourism and you can guess what happened during the pandemic. At the same time, its animal population grew – when we visited in June, there were 5,000 animals in total, including 118 elephants, 700 dogs and 2,000 cats (from 800 pre-pandemic).

As you can imagine, the amount of food needed to feed the animals is massive – considering the amount elephants alone eat – 10% of their body weight which equates to 300-500kg of food a day. (For more details, read our interview with Khun Lek.)

Here’s how WiT For Good will support the Park.

Feed the Elephants

US$1,000 per donor, which will go towards the feeding of one elephant per year. It doesn’t cover all of it but it helps.

About WiT For Good


Since 2008, the WIT For Good programme, which includes supporting local arts and crafts and its “live” Auctions, has raised more than $600,000 for the betterment of local communities throughout Asia.


We do this by sourcing handmade products from local communities as well as host an Auction as part of our Closing Cocktails. Over the years, we have auctioned off hotel stays, tours, and art pieces, as well as mentoring time with coaches.


It is thanks to the generosity of our donors and bidders that we’ve able to make this a yearly affair and is now an integral part of WiT Singapore.